Results

Insight & Trends

Insight & Trends

Path to Purchase Part 7: Preference to Advocacy


Consumers need to be nurtured through the decision into a relationship of some nature, where they have a voice and some perceived if not actual control.

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Insight & Trends

Insight & Trends

Path to Purchase Part 6: Everything Leads to Search


Consumers are going to find out more. And they are going to find out competitors. And they are going to find out what others think.

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Insight & Trends

Insight & Trends

Path to Purchase Part 5: CAPOV


Category Awareness with a Point of View is different than Category Awareness or Brand Awareness alone. How this works in this modern age is critical.

Insight & Trends

Insight & Trends

Path to Purchase Part 4: Trigger Warning


Why do you pay attention to an ad?

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Insight & Trends

Insight & Trends

Path to Purchase Part 3: Technological Change


The changes that have occurred to marketing since 2007 are remarkable.

Insight & Trends

Insight & Trends

Path to Purchase Part 2: What Changed?


Centuries of advertising methods changed in 2009. Actually, the change began in 1998, but accelerated in such a significant way that 2009 marks the actual date when consumers took control of brands.